On a delivery app, the photo is the menu. Customers scroll fast and order with their eyes, and a dish photographed under kitchen fluorescents will lose to a competitor's styled shot every time — regardless of which one tastes better.
AIM generates appetising food imagery for menus, delivery listings, specials boards and social, without hiring a food stylist or letting a plate go cold under studio lights.
Food photography lives and dies on lighting. Soft window light for fresh and healthy, hard directional light for texture and drama, warm tungsten for comfort. Naming the light you want in the prompt does more for the result than describing the food in detail.
Burgers and layered dishes want a low, near-eye-level angle. Bowls, pizza and flat lays want to be seen from above. Drinks want a straight-on hero shot with backlight. Say the angle explicitly and you avoid the most common food photography mistake.
Every new special traditionally means another shoot or another compromise. Generating means the seasonal menu, the holiday promo and the limited-time item all get proper imagery on the day they launch.
What makes food look appetising is largely physical: the gloss on a sauce, condensation on a cold glass, steam off something hot, the bright green of a herb that has just been cut. Dull, dry and uniformly coloured food looks old regardless of how it is lit. Ask for those specific cues directly, because they are what the eye reads as fresh — and freshness is the entire proposition you are selling.
Copy one, adapt it to your subject, and generate.
Close-up of a stacked burger, low angle, warm directional light, melted cheese, dark rustic background
Top-down flat lay of a colourful poke bowl on light wood, soft daylight, fresh and vibrant
Iced coffee in a tall glass, backlit, condensation on the glass, bright airy café setting
Rustic sourdough loaf on floured linen, moody side light, deep shadows, artisanal feel
Check the platform's rules. Many require the image to represent the actual dish, so the safest approach is generating from a reference photo of your real plate.
Yes — upload a photo of the real dish as your reference and use the prompt to fix the lighting, angle and setting.
Square works for delivery apps and grids, 16:9 for menu boards and website headers, 9:16 for stories.
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