Motion sells. A product page with video converts noticeably better than one with stills alone, and paid social almost demands it. But video production is the single most expensive asset in a small brand's marketing budget.
AIM generates video from a still image. Give it one product photo, describe the movement you want, and get a short cinematic clip you can drop into an ad, a product page or a story.
The generator takes your reference image as the first frame and animates outward from it — a slow orbit, a gentle push-in, drifting light, rising steam. Because the motion starts from your actual product, the result stays on-brand instead of drifting into something unrecognisable.
Short vertical clips are the native language of Reels, Shorts and TikTok. Generate in the shape you will publish in, and you skip the letterboxing and awkward crops that make repurposed landscape footage look like an afterthought.
The real cost of video is not the camera, it is the turnaround. When a clip takes days, you only make one. When it takes minutes, you make five and let performance decide. That changes how you run paid social entirely, because the bottleneck stops being production and starts being your ability to read the results.
The instinct with generated video is to ask for dramatic movement, and it is usually the wrong call. Product video works best when the motion is restrained — a slow drift, a soft rotation, light moving across a surface. Subtle movement reads as premium and keeps attention on the product; aggressive movement reads as a distraction and pulls the eye away from the thing you are trying to sell.
Feeds autoplay muted and viewers decide within a second whether to keep watching. That makes the still you start from more important than the animation you add to it. Generate a strong image first, judge it as a standalone photograph, and only then animate — a weak first frame cannot be rescued by movement.
Copy one, adapt it to your subject, and generate.
Slow 360 orbit around a perfume bottle, soft studio light, subtle lens flare
Gentle push-in on a sneaker as dust drifts through a beam of light
Steam rising slowly from a hot coffee cup, morning light through a window
Fabric of a jacket rippling in slow motion, dramatic side lighting
One image — either your own upload or one of the official reference models — plus a short description of the motion you want.
Short-form clips, sized for ads and social feeds where the first few seconds decide everything.
Yes, video generation costs more credits than a still, because it is far more compute-intensive. The exact cost is always shown before you generate.
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